MEDIANET supported the BIAT team in implementing a lead acquisition strategy for the market of Tunisians residing abroad.
Identification of the exact TRE target of the bank
Behavioral study of each segment of the target
Proposal of a series of actions for each segment aligning multiple channels of awareness and acquisition
Implementation of an influencer marketing strategy to support conversion actions to achieve objectives
Configuration and monitoring of campaign performance indicators
Identification of recommendations during the campaign for optimizations to achieve the initially defined objectives
Campaign Content:
The advertising film
A collaboration over 3 months, from July to September 2022, with selected content creators from the TRE market: "Reels" in continuity with the idea of the advertising film
Graphic adaptation Offline and Online
A Radio spot
Daily content for 3 months on social networks: Facebook / Instagram / YouTube