360 Campaign "BIAT TRE" July 2022

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MEDIANET supported the BIAT team in implementing a lead acquisition strategy for the market of Tunisians residing abroad.

  • Identification of the exact TRE target of the bank
  • Behavioral study of each segment of the target
  • Proposal of a series of actions for each segment aligning multiple channels of awareness and acquisition
  • Implementation of an influencer marketing strategy to support conversion actions to achieve objectives
  • Configuration and monitoring of campaign performance indicators
  • Identification of recommendations during the campaign for optimizations to achieve the initially defined objectives

Campaign Content:

  • The advertising film
  • A collaboration over 3 months, from July to September 2022, with selected content creators from the TRE market: "Reels" in continuity with the idea of the advertising film
  • Graphic adaptation Offline and Online
  • A Radio spot
  • Daily content for 3 months on social networks: Facebook / Instagram / YouTube
  • A Google acquisition campaign: Search and Display

Key Figures:

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